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Chris2
Slide into Grahams Dms
typing
Chris2
1/3
Join the chat with Graham Norton and Chris Evans
Problem
New weekend breakfast show presenter, Graham Norton, needs to be introduced to his audience, whilst drawing in new listeners by informing them about the celebrity guests which appear on his show and Chris Evans' weekday show.
Insight
He was encouraged to join the team by his friend Chris Evans.
Solution
A campaign including a tv ad and digital and static adverts.
Billboards presenting sneak peaks into the show encouraging people to listen to the breakfast shows for the best chats with celebrity guests.
Click through to see the other executions
Animatic executions
These executions would be shown as television and YouTube adverts, with the lack of traditional audio drawing viewers attention to the screen.
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