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A Butchers love for Richmond's
Meat-free sausages
Problem
Vegan food is often frowned upon, with most meat eaters deeming it processed and tasteless.
Insight
Richmond's are a well established brand, known for selling sausages. To encourage people to try their new meat-free sausages we want to show that these sausages are just as good if not better.
Solution
A campaign of multiple print ads which show that even the biggest meat fans to prefer Richmond's Meat-free sausages. Presenting them as tastier than meat sausages.
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