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How we kept saving lives the summer after lockdown
Problem
The myth that having melanated skin means you're protected from the sun has led many black people to believe that they don't need to wear suncream.
Insight
With lockdown being so long, when it finally ends people will be desperate to go outdoors to celebrate and party.
Solution
A three-part campaign in collaboration with Caribbean carnivals across the world, to encourage the use of sun protection as well as spreading awareness for symptoms to young women.
Turning lifesaving information into something enjoyable and memorable for the most at-risk group.
Case study video
An infographic of my process from 'Miro board' whilst remote working
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