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Encouraging final year students to reflect on their university experience
Problem
Third year students are asked to take part in the National Student Survey at the end of their university degree, however the amount which go on to do so is very low.
Insight
The National Student survey marks the end of a 3rd years university experience and we wanted them to reminisce their time at UCLAN.
Solution
A live campaign which included posters, banners, stickers and various signs which were displayed around the University campus and Preston city centre.
The campaign also included a promotional video and a two-day wellness event.
My main roles in the creative team were as a copywriter for print ads and video script as well as initial idea forming, all design was done by the in-house team.
The goal was to increase completed student surveys by 4%, and despite the pandemic, the campaign was a success with a 7% increase.
Promotional video
Well being event blog
Skills and Endorsement Award
An article written about the campaign